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50+ Stats You Might Not Know About Social Media

July 6, 2010
Firefox cupcake by M i x y.

"Firefox Cupcake" by M_i_x_y

[Cross-posted from my Public Relations Matters blog.]

Thanks to Ragan’s PR Daily, I learned about Danny Brown’s post from last weekend titled “52 Cool Facts About Social Media.” Here are a few of the facts that I found most interesting. I encourage to visit Danny’s blog and read the remainder of the list he created.


“2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.”

“9. People spend over 500 billion minutes per month on Facebook.”


“11. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.”

“12. Twitter gets more than 300,000 new users every day.”


“21. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.”

“26. 80% of companies use LinkedIn as a recruitment tool.”


“34. Every minute, 24 hours of video is uploaded to YouTube.”

“40. YouTube uses the same amount of bandwidth as the entire Internet used in 2000.”


“43. 60% of bloggers are between the ages 18-44.”

“44. One in five bloggers update their blogs daily.”

So, did any of these facts surprise you (either from the stats I excerpted, or the ones at Danny’s blog)? If so, which ones?


Studying for Final Exams . . . Using Twitter?!

July 1, 2010

by Haley Higgs
Georgia Southern University Senior
PRSSA President

This semester, you’ve learned a lot about social media. One of my favorite things about social media, specifically Twitter, is that you can put a question out there and get feedback from all over. On April 19th, I tweeted this:

Working on blog post for @BarbaraNixon to share with her freshman class. What are your best tips for getting ready for final exams?#FYE1220

Here are some of the tips I got in return:

Create an outline & write down content that will be on exam. Eat a piece of dark chocolate to help w/ short-term memory before exam

Make a fake exam with the material that will be on the test

Don’t forget the value of sleeping and drinking water. Don’t rely on energy drinks!

See, if you ask a question on Twitter you can learn new things. Who knew dark chocolate helps with your memory?! But, being a senior, I couldn’t leave it all up to Twitter. I have learned a few things through my years at Georgia Southern.

Here are my top five things to do to prepare for final exams:

1. Study Ahead: Finals cover everything and should be approached in that mind-frame. Don’t wait until the night before and try to cram; it can’t be done.

2. Review The Things You Think You Know: Don’t just study what you don’t know. Sometimes you can be so focused on what you don’t know that you can confuse yourself about what you do know…or what you thought you knew.

3. Flashcards Help: You probably don’t believe me but making flashcards can really help you study. Make the cards and go through them over and over. The repetition helps lock it in your brain.

4. Don’t Over Analyze: Like the saying goes, always go with your first choice. Read exam questions for what they are. Don’t try to read into them because you will only confuse yourself more.

And lastly, the big one…

5. Remember To Breathe: As dumb as that sounds, you would be surprised how many times we forget it. Yes, finals are big. In fact, they’re huge. But you can’t blow it out of proportion. Typically, finals are only a small portion of your final grade. Truth is, if you have attended class and kept up with assignments, you should do fine. Keep in mind, professors can only test you over what they’ve taught you. So, that being said, don’t pull an all-nighter before the exam. Don’t skip meals. And don’t have a panic attack when that exam is put in front of you. It’s just a TEST.

GOOD LUCK!!! : )

[Cross-posted from Haley Higgs’ blog Social Media and PR]

How to Study for Final Exams

June 29, 2010

final-examsSummer semester final exams are approaching on college campuses. Finals can be stressful, even for the most prepared students. Here are some tips to help you succeed:

Preparing for the Final

  • Find out what your entire final exam schedule is so that you’ll know how many finals you will have on each day.
  • Prepare a written schedule for yourself indicating when you will study for each test. Leave some time in your schedule for exercise and relaxation, too.
  • If the professor offers a study guide, use it.
  • If the professor offers a review session for the exam, go to it.
  • If you study well in groups, form a study group.
  • Know if the final is comprehensive (covering everything since the beginning of the semester or quarter).
  • Find out what kind of exam it will be. You’d study differently for a multiple-choice (Scantron) final than an essay (blue book) one.
  • If the final will be taken online, find out if you have to go to a specific computer lab on campus at a specific time, or if you’ll be allowed to take the final on your own computer. Also find out how many chances you will have to take the final. Assume it’s just one chance unless you hear differently from the professor.
  • If you have your previous exams available, scour the exams for things that you think will be on the final. Flag your notes by highlighting or using Post-It notes.
  • Don’t pull an all-nighter. (Though some people are successful with studying all night and then taking a test with no sleep, I wouldn’t recommend you try it for the first time on a final exam.)
  • Calculate your grades in the class. Determine what score you will need to get the grade you’re hoping for in the class. You may discover that you can’t possibly get an A, no matter how well you do on the final, but to get a B, you only need to get a few questions right.
  • If you’re an auditory learner, record yourself reading your notes aloud, then play the recording back several times.
  • If the exam is an open-book exam, this does not mean that you don’t have to study at all. In fact, one of the most challenging exams I ever took as an undergrad was an open-book essay exam. Flag your textbook based on where you believe the questions will come from.
  • Consider creating a detailed Final Exam Battle Plan.

On the Day of the Final

  • Eat a meal and drink water.
  • Don’t overdo it with the caffeine.
  • Know what to bring with you to the final. Do you need a blue book? A Scantron? (And if you need a Scantron, which specific type do you need?) A pencil? A pen?
  • Are food and drinks allowed in the classroom where your final will be? Sometimes, the rules are different for exam days than other days.
  • Even if you don’t usually wear a watch, take one with you to the final. It’s unlikely you will be able to look at your cell phone to check the time during the final.

During the Final

  • For a paper-based exam, read through the entire final exam before you start answering any questions at all. This way, you will know what you’re facing.
  • If the final is an online exam, find out if you can revisit questions, or if after you click past a question you cannot go back to it again.
  • If you’re using a Scantron and you skip a question to finish later, make sure you’re answering your questions next to the correct answers. (When I took my GRE to get into grad school, I skipped a question on the first page of the booklet, but never skipped a number on the Scantron. When I realized it, I only had 10 minutes to go back and put the answers with the correct questions. Talk about stress!)
  • Keep a close eye on the time you have allotted.
  • Some students benefit from answering the most difficult questions first, while others do better completing all the easier ones. Do what works for you.

After the Final

  • Do not share with other students what was on the final exam. In most universities, this is a violation of the honor code.

Now it’s your turn: What final exam tips do you have to share? Please let us know through your comments below.


Photo Credit:

Watch Out for Digital Dirt

June 21, 2010

Sweep by QualityFrog.When you’re preparing for a job (or internship) search, it’s time to be sure that you don’t have any “digital dirt” that a potential employer may uncover. One of your two blog posts you will write for Week Seven is on the topic of digital dirt.

Imagine you’re in a job interview right now. How would you answer this question?

“After our interview today, I am going to look you up online. How do you think my impression of you will change after I do this?”

Think about what’s visible in your Facebook profile, your Twitter stream, MySpace page, your blog, Flickr photos, LinkedIn profile and anywhere else that you’ve posted info about yourself. Check to see if others have tagged you in photos. Even if you’ve made your info “private,” it’s still possible that the information is accessible. (Even if a web page is taken down, you may still get to it through the Way Back Machine if you know when it was accessible.)

A discussion on this topic at PR OpenMic brought several things to consider:

” We google/facebook/myspace everyone we hire, and it’s pretty much standard practice out in the trenches.” — Michael Dolan

“I have, in the past, Googled and Facebooked my students before each new semester begins. The stuff I’ve found. So, I copy the photos and, when classes start, put the photos up on the large screen in class as I call roll. My point to them is, “If I can find it, your potential future internships and employers can find it, too.” Freaks them out, but certainly makes the point. Again, only rarely, but still … the stuff I’ve found… yikes!” — Robert French

“A good point a new PR professional brought up when speaking to one of my classes is blocking your friends list from public view. Who you associate with can be digital dirt sometimes.” — Beth Evans

Let me close with a profound thought by a PR practitioner in Washington, DC :

“Just ask yourself: Would they trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez

Just some food for thought.

[Cross-posted from my Public Relations Matters blog.]

Podcasts 101 :: #FYE1220

June 21, 2010

For one of the blog posts are will be writing for Week Seven, you will listen to and review at least an hour worth of podcasts. But what the heck is a podcast?

The talented folks at Common Craft explain:

I listen to a broad variety of podcasts, ranging in topics from public relations and social media to  Top Chef weekly reviews to Stuff You Should Know. There’s a podcast to fit your interests, trust me.

When I am searching for a new podcast to listen to, I’ll usually find them in the iTunes Store. I’ll then download the podcast to my iPod and listen to it when I am away from my computer. Here’s a short tutorial created by Femi Odubanjo that will show you how to subscribe to podcasts using iTunes.

One Week of Twitter :: Five Tips for #FYE1220

June 10, 2010

We’re about halfway through our One Week of Twitter. Many of you have provided your Twitter ID. I have made lists of the names (using a service called TweepML). Be sure to follow everyone in your class, along with the additional people I recommended in the One Week of Twitter assignment blog post. And follow others, too! If you’re not following people who are interesting to you, then you will get nothing out of this assignment.

You can easily add your classmates to your following list in Twitter by visiting this link FYE 1220 and following the directions on the page

Five tips to keep in mind:

  1. I see that some of you are tweeting, but not really tweeting anything of substance. It may be okay to write “Sooooo bored!” as a Facebook status for your friends, but in Twitter, try to be more engaging and professional — at least for this one week assignment.
  2. Remember to reply to people in addition to writing your own original tweets. Broadcast-only tweets may be okay for some news organizations, but not for real people.
  3. Check your @UserName (username = your Twitter ID) to see who is writing directly to you. I am hearing from some of my Twitter friends that they’re writing to my students, but my students aren’t writing back at all. Maybe it’s because you didn’t know how to check for replies?
  4. Share links to information you find interesting or useful, along with a little commentary on why others should read it.
  5. Use Twitter’s search feature to find tweets marked with the hashtag for your class (#FYE1220).

Hope you found this note helpful.


(PS — You’ll write about your Twitter experience next week.)

2 Tips for Registering for Classes

June 7, 2010

by Haley J. Higgs

If I could give you one tip for signing up for classes that would make your life so much easier it would be to REGISTER ON TIME! All students get to register for classes (via WINGS) on different dates. The one thing in common is that no matter what day you register the registration opens up at 3 a.m. My advice, wake up, already be signed in to WINGS and be ready to register when the clock hits 3. Classes fill up fast so if you wait until morning you run a huge risk of not getting the classes you want. Remember you aren’t the only person signing up. There are about 18,000 other people trying to get the classes they want, too.

A second tip to signing up for classes is to know what you’re signing up for before 3 a.m. In your WINGS account you can go ahead and search all the classes available. Look at days and times and pick out a few incase your first choice is taken. Write down the class, professor’s name, day and time and the location. Have the list with you when you register, and you won’t have to waste time looking for classes.